How Ecommerce Businesses Work That Can Imitate

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What is meant by database here is prospect data and customer data. Yes, both are different and should be used differently. For ecommerce businesses, we have no problem managing these data because almost 99% of

Especially for ecommerce business

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Oh yes, it can also be converted to a funnel shape. See the diagram below.   This is a common buying process in any ecommerce platform. No one cares about this process so far. It

Selling is a process & not an accident

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We used to think that sales were a coincidence . With facebook ads, we can target an audience that happens to need the products we sell and boom!, sales happen. In reality, only a very

How to Apply Customer Journey Marketing Knowledge

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At this lowest stage, the audience usually trusts and wants to try buying on our website. Audiences at this stage are also known as hot prospects . The audience in this hot prospect category can

How Bookcafe Educates Customers to Buy on Ecommerce

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The main challenge for ecommerce players in malaysia is the pm and whatsapp culture. Many who try to switch to ecommerce platforms complain when customers prefer to place orders on whatsapp instead of buying directly

When Given a Choice the Customer Will Choose

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Have we not noticed, there are some similar situations faced by other businesses when they try to switch from manual to automatic? I take some examples. Example 1 : toll payment from cash (manual) to

What Product Categories Are the Hottest in Malaysia

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    What I mean by realistic is data based on actual sales data. In malaysia, we have one of the biggest ecommerce events which is #mycybersale. Mycybersale is an initiative by mdec that was

How to Design a Marketing Strategy for 2018

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Many are gossiping, maybe in 2018 the market will start to recover. Oil prices are on an upward trend, the ringgit is on a stronger trend compared to the dollar, and the economy is usually

Choose the word that starts with the first letter

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Every day I received many sms, emails, telephone calls, (at that time whatsapp was still not popular in malaysia) prospects who wanted to buy books. Since I am too busy with the above work, to