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That is why a project was creat in which Google. Were looking for an answer to the question of how to improve Polish m-commerce to make it even more fast friendly to mobile Internet users. This is the second ition of this project, which audit mobile websites of companies in terms of improving the sales process the spe of operation of mobile stores. “The first ition of the project attract a lot of interest from the industry. That is why we cid to continue this program as part of the Google Retail Growth program. Thanks to the audits carri out, we were able to gui entrepreneurs to make the best use of the potential of m-commerce in orr to adapt their stores to mobile habits Internet users the capabilities of their vices, in orr to increase the likelihood of purchase.

Peter Kowalski Senior Analytical

Consultant Google PolLinkIn logo Business owners. Commerce managers know how difficult it is to acquire a customer. They put a lot of effort into managing paid traffic or advertising campaigns. They constantly encourage the user to visit Romania Mobile Number List our website, hoping that this process will increase conversion. Meanwhile, it often happens that a slow mobile website, in addition with a poorly sign interface when browsing on a small phone screen, can effectively discourage purchases. “Numerous reports confirm that m-commerce is of great importance in the entire portfolio of companies’ activities in the area of ​​e-commerce. Therefore, the results of the study.

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User experience in terms of the spe of the store’s operation. in this channel. Piotr Rozycki Key Account Manager e- S.A LinkIn logo Research methodology key conclusions In the analysis of the mobile User Experience study, control s were us, which were the basis for analyzing user paths according to two scenarios. The study in terms of the spe BTC Database EU of mobile pages includ an analysis of the Core Web Vitals spe metrics (LCP, FID, CLS, which respectively scribe the spe of elements appearing when the website loads, the spe of the website’s response to user actions, the visual stability of website elements when loading). Bas on these results, the companies receiv a report with a tail discussion of the propos implementations to improve both the User Experience the spe of the mobile store.

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