Many marketers have been turning to younger, more tech-friendly generations, like Gen Z and Millenials, when assessing data and consumer behavior; yet, beyond the generational gap that creates what some may view as a technological divide, the Boomer generation makes up a healthy segment of active consumers who shouldn’t be […]
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Google Analytics has always been a very powerful tool for businesses, but today Google Analytics 4 (GA4) is taking the world by storm. Here you can learn more about this tool. Google Analytics has always been a very powerful tool for businesses. As the importance of digital marketing increases, small […]
Use Google Analytics 4 to measure how well your marketing efforts are converting leads to sales. What are the five main functions of GA4? Find out in this post. Have you managed to handle GA4 like a pro or still can’t figure it out? Whatever the size of your business […]
A/B testing, otherwise known as split testing, allows marketers to experiment with and assess their best efforts with various marketing strategies. Such testing provides these marketing scientists with the data they need to make smart, engaging moves powerful enough to sway audiences — the decisions that will ultimately lead to […]
Threads is the new Meta app create by Mark Zuckerberg that aims to compete directly with Twitter . The idea is to offer a space in which it is possible to hold public conversations in real time. Something similar to what Elon Musk’s social media already offers. Although each user […]
A metasearch engine is a type of search engine whose results come from different search engines . In this way, users who search on them will obtain answers that are in different search engines such as Google, Yahoo! or Bing, among others. Differences between search engines and metasearch engines The […]
Artificial Intelligence has advanced a lot in recent years and so much so that. Today, predictive AI can help your marketing team, even with Facebook advertising , both . When making better decisions and optimizing advertising campaigns. Artificial Intelligence applied to marketing is capable of analyzing customer behavior and . […]
Threads is the new Meta app create by Mark Zuckerberg that aims to compete directly with Twitter . The idea is to offer a space in which it is possible to hold public conversations in real time. Something similar to what Elon Musk’s social media already offers. Although each user […]
A/B testing, otherwise known as split testing, allows marketers to experiment with and assess their best efforts with various marketing strategies. Such testing provides these marketing scientists with the data they need to make smart, engaging moves powerful enough to sway audiences — the decisions that will ultimately lead to […]
Use Google Analytics 4 to measure how well your marketing efforts are converting leads to sales. What are the five main functions of GA4? Find out in this post. Have you managed to handle GA4 like a pro or still can’t figure it out? Whatever the size of your business […]
