The right agency partner will work with you on contract terms that will keep you from tying up too many funds over the long term during economic dips is that it’s much easier logistically, financially and emotionally to fire an agency than to fire a colleague). Whether it’s an outside party or expertise already baked into your team, a resource with the time and perspective to help you plan for the year ahead, not just the week to come, is essential to longer-term growth. Speaking of longer-term growth, I’ll close the series with a look at an ideal marketing function for established brands remember, it’s harder to stay on the mountaintop than to get there.
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