The common mistake where a channel/product or channel/audience fit hasn’t been firmly established; spending to acquire customers who would have purchased anyway ignoring current customers in the rush to acquire new ones; and tying up resources in unnecessarily long commitments. Related: Should Your Small Business Hire a Marketing Agency or Build a Marketing Team Early-stage growth marketing: the agency/in-house debate If none of the above mistakes apply to you, and if your marketing team can account for all the core competencies I listed, your biggest takeaway should be giving those team members whatever they ask to stay with your company.

You need to pay for an agency

And you should feel secure in knowing that your marketing team has a more thorough understanding of and investment in your company’s goals, objectives and philosophies than any agency will. If, on the other hand, you know your team is too small or stretched too thin to Canada Phone Number List cover the above, or you would value the perspective of an objective third party on your approach to meeting your business goals, it’s time to start researching potential agency partners. If you’re at that step, look for agencies with a strong perspective on customer retention and demonstrated experience in driving scale and efficiency within your vertical, and ask them to analyze your current media mix setup.

Planning to enable future growth

If you’ve chosen your shortlist well, each agency will be able to demonstrate the potential value of working with them. But don’t settle for an agency doing grunt work and simply taking orders. Make Estonia Phone Number List sure they can proactively define a strategy to get you several steps further on the growth path and demonstrate a holistic understanding of the challenges in your space. What’s next Growth at this stage is a high-speed blend of action, analysis and . It’s a tough blend for fully resourc teams and an even tougher ask of teams try to  hiring needs on the fly.