Reported a favorable view after viewing a neutral post, only 57% reported a favorable view of the brand after viewing a negative post,” the report stated. “Given that the oral care brand had high baseline favorability, these results could suggest that brands with the highest favorability may be especially vulnerable to negative impact on brand perception caused by proximity to user-generated hate speech posts.” Why we care. To start with, this is even more bad news for X, nee Twitter. A different report found that X/Twitter didn’t take any
Action on posts
Reported for hate speech. (X owner Elon Musk is suing the Center for Countering Digital Hate, which published the report. He is charging they caused advertisers to leave.) Also, this further cements the importance b2b leads of brand safety, close monitoring of social media and only working with platforms that work to maintain a civil environment. Being seen anywhere near a group advocating for the denial of basic rights to people can have long-lasting effects. Get Daily. Free. In your inbox. Business email address Get MarTech in
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