To wreak havoc on economies worldwide, forecasts for business performance remain volatile. Still, a handful of trends have been slowly emerging in marketing and are set to become key elements of winning marketing strategies in . Unsurprisingly, perhaps, some of those revolve around the use of technology. At the same time, there is a distinct trend toward human connection. Marketers can make use of both to benefit their brands. Related: Marketing Budget Hacks That Will Boost Your Business in.

Personalized marketing strategies

Gone are the days when entire families gathered in front of radios and TVs to watch a certain program and the advertising content delivered during breaks. For several years now, marketers have Iran Phone Number List emphasized targeting specific audiences rather than using a broad approach. Experts predict that leading brands will take things one step further in and introduce true personalization, basing the information consumers see on their needs immediately. Imagine a weather change, for example.

As soon as the rain starts

You see adverts for rain gear, umbrellas, and articles discussing weather patterns. The continuing rise of technology has led to something that could be seen as a counter-trend  the demand to create community among audiences. Early examples of these communities Mexico Phone Number List include Facebook’s community chat feature in groups or Instagram’s broadcast channels. Both give brands and creators another option to open conversations with multiple users. In addition, brand communications are no longer a one-way street from the company to the consumer. Some of  most popular videos show consumers using products and sharing their experiences authentically and in a highly relatable manner. Related: Ecommerce Customer Experience Strategies for Effective Branding in . Sustainability and purpose-driven marketing Today’s consumers expect more than profit-making from their favorite brands. More and more.

Discerning consumers are choosing businesses with a greater purpose, such as environmental or social commitments. Two key elements of purpose-driven marketing are searching for sustainable solutions and giving back to the local community.