I use this hmtj formula to set a standard for conducting daily marketing & sales activities in a more organized manner.
If you notice, in theory it is the same as the normal marketing theory through the sales funnel that ends with conversion/sale.
In fact, most of the small online sellers on facebook or instagram are already.Therefore, conducting gathering activities, generating interest, building trust & selling.
But sometimes we focus too much on these 2 activities only. Therefore, Collect-sell, collect-sell & collect-sell. Our daily activities are just to add followers & fans, and update more sales postings. This causes prospects to get bored and unable to see the value behind what we share.
Interests & trusts.
Talking about interest & trust directs the discussion towards content marketing
Without quality and valuable content, it is difficult to attract people to us/products/services.
Trust is the last element that a prospect needs before conversion. When this element is successfully planted in the prospect’s mind, conversion will occur.
From this discussion, we can call lists derive a formula:
H x m x t = j
From this formula, we can make the following conclusions;
1. The more h (prospects) that are collected = the more j that is produced.
2. Improve the quality of m and t = more and more j are produced even if the number of h (prospects) does not increase.
Potential of hmtj.
This hmtj concept is what I use in designing google adwords
Email marketing & facebook ads strategies that result in reaching six-figure sales per month.
This hmtj concept is also what I used to BTC Database EU develop a dropship system that managed to record sales of rm4x,xxx.00 in the first month alone.
In short, this is not a small theory and formula even though I use malay terms.
I will refer to this formula a lot in future sharing.
Today I was given the opportunity to share a report on email. Therefore, marketing achievements & strategies (using mailchimp), google adwords & facebook ads with the staff at the office. Therefore, This achievement & strategy report is applied to one of the active e-commerce websites in malaysia.
Digital marketing report – mailchimp, google adwords & facebook. Therefore, ads from zulkifli abdullah
If you have any questions, you can ask in the comment section.