New era for B&M storesBUSINESS PULSE Updat on: Anerola Torollari. minutes of reading Written by Zerina Bruci *For decades, retailers and brands have expand their footprints by opening largeB&M (Brick & Mortar) stores as a way to attract more customers. These stores offer exactly what customers were looking for – a wide variety of choices and a shoppers. However, the growth of online commerce has significantly chang the demands and expectations of consumers. With the ability to browse, select and buy online, customers for chaotic stores, long waiting lines and crowd areas. The convenience, customization and ease of purchase offer by e-commerce has made physical stores less attractive, often cumbersome in their layouts and more of a headache than a convenience. For more,The customer’s rationale for visiting.
Experience by capturing all dimensions
B&M stores has chang and this is the Morocco Mobile Number List main driving force behind the evolution of retail and the reproduction of *B&M stores. Nowadays, a visit to a store is worthwhile if it offers the same level of convenience and personalization as e-commerce and a meaningful and intense experience for consumers (see Fig. ).Especially true for the fashion, automotive and electronics industries, customers expect an experience enabl by the latest technology, a sense of community and personaliz assistance from staff who are more of a consultant than a sales assistant. To better adapt to the ever-changing demands of customers, brands and retailers are transforming their traditional stores, adapting them into three main types: *flagship (main) stores, urban stores and neighborhood stores, with different values.
Store offers the ultimate shopping
The urban store focuses on ease BTC Database UK of purchase, helping the consumer to decide, narrowing the product offering to the items most in demand locally. Finally, the neighborhood store offers a limit selection of items and a distribution center for consumers who complete their purchase online. These stores are design to serve the different nes of consumers in different locations and segments of their shopping journey.Flagship storeThe flagship store is the “store of the future”, more of a showroom than a store. It offers a powerful experience, power by the latest technology, the highest level of product customization and boutique-like customer service.