If what your in house marketer is


Producing isn’t up to standards, this will end up hurting you more than helping you. It will hurt your messaging, your brand image and your reputation. Whether it’s typos, sloppy writing, redundant language or shoddy design, if assets aren’t on par with what your competitors are producing, do not publish. I repeat, do not publish — until they are. It’ll cost you more in labor and resources to have to backpedal and redo an asset than it would to just outsource that asset in the first place. At the very least, have a proofreader or editor on call at an hourly rate to fine-tune the marketer’s content. Budget for a full-time role.

You don’t have to hire outside

No but you should prioritize the marketing role if you expect to add real value to your brand. This means planning to replace Indonesia Phone Number List your part-time intern, who’s likely to move on after getting their marketing degree anyway, with a full-time, on-staff marketing professional. When you have one, hold on to them; when you don’t, let them move on so your marketing plans can move up. Related: Should Your Small Business Hire a Marketing Agency or Build a Marketing Team? You don’t want the expenditure of an outside agency.

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That’s totally understandable

Just make sure that you don’t end up paying more to “fix” your own in-house marketing than you would to pay someone else to do it right from the get-go Tithin less than two decades, marketing as we Lebanon Phone Number List know it has changed almost beyond recognition. At the beginning of the century. Business owners and marketers had a limited choice of channels through which they could reach potential customers. For small businesses, some of those channels were cost-prohibitive. The state of marketing in Over the past two decades, digital marketing has transformed how companies find customers. Type ‘the state of marketing ‘ into any search engine, and the results will most likely include some of the following key elements: personalization, use of emerging technologies such as artificial intelligence (AI), creating community, and a degree of uncertainty.

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