When it comes to emails, we spend so much time creating the perfect subject line and images that will hit just right. But none of that matters if your your emails land in spam, or worse, don’t get delivered. Your Subscriber’s Inbox.
While we understand the need and urgency for marketers to communicate with their audience, it’s also important to be mindful of the impact these emails have not only on your sender reputation, but also the experience of the person receiving them.
As your trusted email service provider
the deliverability of your emails and protecting your (and our) sender reputation is top priority for us! We’ve listed some key factors to consider before sending your next email.
Permission to send emails is not evergreen
Permission to send emails can expire quickly as people forget where and how they signed up to your email list. This is especially true if you haven’t been in regular email contact with your subscribers Germany Whatsapp Number Data in the last 12 months. People who shopped, dined, interacted with you 1-5 years ago are unlikely to remember who you are, how you collected their email address, and will wonder why they’re suddenly receiving your emails.
Sending emails to an unengaged list with many inactive addresses will cause engagement and delivery issues like low open rates, high bounce and unsubscribe rates, and potentially high spam complaint rates.
Audit and segment your database by subscriber activity
Before you send your next campaign we highly recommend auditing your database and segmenting your list based on user activity and engagement. This helps you to determine:
Set it and forget it
Set it and forget it
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Your most engaged subscribers who have opened an email or clicked a link in the last 12 months
Your most recent subscribers who have opted in for your emails in the last 12 months
Contacts with online activity in the last 12 months, such as online purchases, website visits, account activity, active paid subscriptions
Your most inactive and unengaged BTC Database EU subscribers who do not meet the above criteria for the last 12 months
You also risk emailing spam traps and landing on an anti-spam blocklist. Your Subscriber’s Inbox
