A/B testing, otherwise known as split testing, allows marketers to experiment with and assess their best efforts with various marketing strategies. Such testing provides these marketing scientists with the data they need to make smart, engaging moves powerful enough to sway audiences — the decisions that will ultimately lead to higher engagement and more frequent conversions.
A/B testing: trial & error
Consider this when deciding which elements to test: The purpose of testing is to take a systematic and scientific approach in highlighting the most effective factors of your campaigns. By taking the data Turkey Phone Number Data you collect from your testing, you’re then able to create campaigns driven and backed by data, eliminating the guesswork of what audiences like to see — eliciting actionable results of engagement that turn into conversions. This approach means that you need to choose carefully what elements you’ll test — which combinations to juxtapose and which to test in synchronicity.
So, when embarking on an A/B test trial run, there are a number of elements of which testing could help you better understand best-practice strategies. We’re going to cover three absolutely fundamental components that could make or break your campaigns:
Subject lines
Content organization
Creative design
Depending on how creative you are with these aspects, there are likely hundreds of combinations. Choose the versions you and your team think are the most powerful, those that are attractive, actionable, and easy to engage with.
A/B test these key factors
Subject lines
How does a keen marketer create a perfect subject line that will drive customers to open an email? Especially when there are approximately 600,000 words in the English language, and now in addition, over 3,600 emojis — all of which could be the unique combination for a killer subject line. Get started by figuring out the most important parts of your message; draft the possibilities. Test the following subject line features:
Length — short vs. long subject lines
Personalization — names or BTC Database EU touches of information about your customer
Emojis — whether or not to include in addition to text
Most importantly — whatever you do — create relevancy and comfortable urgency.
Content length & organization
Congratulations! Your customer has opened your email. That’s one step successfully completed. The next step is to consider your content organization. Which vertical you’re writing for and what your purpose for emailing is will determine how your content should be organized.
Choose the versions you and your team think are the most powerful, those that are attractive, actionable, and easy to engage with.
