Which web pages on your website you have in your Content Audit. Categorize your content before doing the analyses Once you’ve creat a spreadsheet and enter the URLs, categorize them according to the goal of the content, who creat the content, what type of content it is, where in the store the content focuses, and who the primary audience is or Persona. You should have these categorizations in your Content Audit Web Creator – the name of the person who wrote the content Date – when the content was publish or last updat Content Goal – specify the main goal of the content, leads or sales Content Type – specify whether it is a product group page in a webshop, an itorial article with tips, a howto gui, etc.
The customer journey indicate
Whether the content focuses on Target audience – specify who or who are the main target audiences for the content Key figures that you should have in your Content Audit When you do your Content Audit, you must collect a lot of data and key Cayman Islands Email List figures, all relat to how your content is performing. Here I go through the key figures that you should inclu in your Content Audit and which sources you can find these in. Key figures from Google Analytics Visitors how many visitors the website has today from Google’s organic results Visitor trend how does the visitor trend look over the last three months in comparison to the same period last year.
Bounce rate how many people
Who come from Google go back to the search engine PagesSession how many web page visitors they come from Google Gene. Session duration – how long visitors from Google stay on your website Number of conversions how many leads or sales you have from the visitors that come from Google Key figures from Ranktrail The number of search terms – how many search terms the website ranks for Number of backlinks – the number of referring domains, how many unique external links point.
