Content livers according to the goal for which it was creat and how to prioritize your work so that the content performs better in the future. Of course, you do ongoing analyzes of your content or?, but it can be wise to do an overall Content Audit from time to time to get an overall picture. And even then inclu new content you’ve creat recently. You have main goals for your content, for example conversion to leads or sales. And to succe with these goals, you should have different types of content. Once you have done your Content Audit, you will know more about which content has actually perform and contribut to your goals. In orr to reach the main goals, you have subgoals, partly these are relat to search engine optimization the last one is a placementranking on.
External channels Here are
The reasons you have content on your website Main Objective Leads Generation or Sales Intermiate goal Good ranking on Google with search engine optimization Subgoal Engagement in external channels Collect data from relevant sources In your Cape Verde Email List Content Audit, you have to collect a lot of data from different sources. You ne to have access to your sitemap, to Google Analytics, Google Search Console and a system similar to Ranktrail to retrieve, for example, backlink data. When compiling all the data, it’s wise to use a spreadsheet program like Google Sheets, it’s free and easy to share with advisors. Collect the URLs to be includ in your Content.
Both colleagues and external
Audit To begin with, you ne to have all the URLs to be cover by your Content Audit. Should you analyze all your knowlge content or perhaps all your product group pages in your webshop, simply ci your scope. If you have a sitemap , you can easily BTC Database EU look there and copy the urls that you consir relevant, copy these and paste them into a spreadsheet. If you have a more complex web site, you can use different tools like screaming frog to retrieve all urls. It may be wise to inclu the text in the Title Link formerly Meta Title because it makes it easier for you to unrstand.