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How to carry out an effective Inbound Marketing strategy ? Increase sales, capture qualified leads or increase your database. The objectives that your company pursues in each marketing action may be different. Capturing the attention
This is the case with software (Zoom, Gmail) or applications (Airbnb, Uber). In such realities, product marketing means both promoting the product or service itself, as well as the brand. The case of personal brands
HOW TO USE DIGITAL MARKETING TOOLS TO INCREASE CUSTOMER ENGAGEMENT AND BUILD LOYALTY Digital marketing tools are an effective way to increase customer engagement and build loyalty. First of all, companies should use email marketing
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