What does it mean to have resilience in marketing? To answer that question, we made the decision to write this content. We are going to first explain how resilience works in companies. And how it is possible to apply it in your marketing strategy. Resilience in marketing is an increasingly fundamental topic . This area of business, like many others. Faces multiple challenges and difficulties associated with today’s complex environment. It doesn’t matter if you practice sophisticated Digital Marketing. Strategies or if you are developing a traditional offline marketing campaign.
what does it mean to have resilience
Traditionally, resilience was also email contact list known as fortitude. Since it refers to people’s ability to overcome adverse situations and. Despite them, obtain positive results. This concept has transcended in such a way that today it is much more than. A psychological term and we also talk about resilience in marketing and companies in general. And the commercial dynamic is like life itself : it is wonderful, exciting and offers every day the possibility of doing something great, but it also poses challenges, unwanted events and complex contexts.
How does resilience work in companies
In companies, resilience is a factor of growth. Continuous improvement BTC Database EU and consolidation in the markets . Like people, it helps them obtain positive results in the midst of challenging situations, as well as adapt to new realities and challenges. But how can a company assume a value like this and make it palpable? The answer, a priori, is simple. Promoting it in its organizational culture and, consequently, in each of its members. Of course, in practice, achieving it is not a matter of a snap of the fingers, but a process that demands discipline, effort and a change of paradigms.