The link is in the <head> part of the co. And tells a search engine that. this is the page we want to show externally. By having a canonical link, we tell. Google, for example, that this is the original. This is the page we want to be seen when a potential visitor searches for. something relat to the content on that specific page. While we tell you that a specific page is the correct one. we also ruce the risk of duplicate content on the website. You can thus use a canonical link to merge several urls. Why should can have a very large positive impact on a websites visibility and SEO. By using this element. we instruct Google and tell it which page we want to be seen externally.
Own and inxing the wrong page
To avoid Google choosing pages and urls on its we should make sure. that every page has a canonical link. Google Search Console is a good tool where you can get information about which pages have been exclud due to a missing canonical link. Read about Bulgaria Email List the coverage report here. Examples of when the canonical link is important. Ecommerce sites benefit greatly from the canonical link as they are often bas on pages that list products which in turn can be filter by color, price. Weight but also sort by price, popularity and so on. For example, it could be products that come in different colors, a tshirt in different colors. Or it could be category pages where filtering has been done.
The content is therefore intical
Tthe appearance or orr of the products is chang. By having a canonical link that. points to the original page, where the filtering was done, you ruce the risk that the two different pages are interpret as unique. Which in turn causes them to be interpret BTC Database EU as duplicate content. Lets look at the following url butik.sesko. coloryellow. Above url should have a canonical link pointing to butik.seskor Because we can assume that when you have visit shoes, you have. chosen to filter the products on the page to be able to see. all shoes that are yellow. You are still on the page shoes but have chang the product content.