And finally, we have the point that concerns and interests us, that of online pharmaceutical marketing , which is already extremely complex. According to current regulations, marketing actions can only be direct at the end consumer for those medicines that are sold over-the-counter (OTC) , that is, over-the-counter or prescription medicines, while medicines that require a prescription are relegated to restrict channels and direct at physicians.
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What is online pharmaceutical marketing? Particularities, trends and channels
What is online pharmaceutical marketing?
I have already mention some of the brushstrokes in the previous paragraph.
What is it?
This is the field of online marketing aim at the pharmaceutical industry. Where Special Database and limitations are very mark, as it deals with products relat to health and the medical field .
Campaigns can only be run on over
The-counter medicines that do not have to be prescrib by a medical professional. This happens both in the offline and digital environment. Non-OTC products cannot be advertis on social networks, portals, display networks or classifi ads, and even content marketing or digital advertising could come into conflict with this regulation.
It is true that every day
Thousands of patients discuss their cases in forums in a more or less open way.
Nor can the patient
Be depriv of the right to research his or her illness in a responsible and Specific Database By Industry Database manner and to gather as much information as possible. Information that can be provid by health centres, doctors or the pharmaceutical industry itself.
There are countless factors
Even more so in the online environment, where everything appears and disappears at a dizzying spe, making what is already difficult even more difficult to control. pharmaceutical marketing strategies , with legal advice behind it.
Digital trends in the pharmaceutical sector
After the explanation, and partly the previous reflection, on what pharmaceutical marketing is , I want to present here the trends that are to come , since the pharmaceutical industry can be very powerful, but at the same time it is conservative and reluctant to technological changes.
