Profile bas on your buyer persona You don’t have to limit yourself to one target group. Take into account all the characteristics of your potential customers that may affect purchasing decisions profession, age, ucation or leisure activities. Bas on customer information, specialists in your marketing will optimize your activities so that they reach precisely those people you describe. The size of the budget plann activities Financial possibilities determine the scope of marketing activities. In the brief, it is worth specifying both the amounts the allocation of the budget between channels Together with the agency, you can agree on a gradual expansion of the scope of activities over time, when you will see the first effects.

Setting goals The way of measuring

Heir effectiveness depends on what goals are set at the beginning of the activities. Think about what you want to achieve by deciding to cooperate with a marketing agency It may turn out that the specialist taking care of your project will offer you a slightly Changsha Mobile Phone Number List different scope, which will turn out to be a much better solution for maximizing the range effects. Discuss the differences between the visions choose the best action plan. It is important that the goals are specific, measurable that there are not too many of them. Precisely defining the goals in the marketing brief is important so that everyone is aware of what the people taking care of your project will strive for what you can expect from the results.

How do brief the most omissions

Common mistakes An incomplete brief before starting marketing activities does not bode well Sooner or later, there will be a situation where these deficiencies will affect cooperation or worse the effects. Brief filling If you decide to outsource marketing BTC Database EU activities to an agency, you ne to get rid of the thinking “if I outsource, I don’t have to get involv”. No marketer is able to plan implement effective actions without indepth knowlge of your business nes. Perhaps the brief will cost you a little more time than you assume. Consider it an investment in truly effective marketing Unrealistic goals Every specialist would like to have projects with effects that knock the entire marketing industry to its knees your services are certainly one of them.